Now i had my name, I had the theme of restaurant nailed.
Keeping the name in mind, i decided on an organic themed restaurant, that uses both home grown and locally sourced produce within the courses.
The target audience will be 30-50yrs, aimed more for the mature and classy diner.
I want the restaurant to look classy and posh, so i'll will be going for a serif typeface for the name of the restaurant. I am a little dubious about using a serif, as i never have done before because i like modern, contemporary type. By using a serif is out of my comfort zone, but it's the only way to make my restaurant look more traditional.
Let the challenge begin.